This book offers a clear and engaging introduction to research methods, specifically tailored for communication professionals and students. It explores how we come to know what we know—how knowledge is acquired and how truth is understood—through the lens of social research. Emphasizing the importance of inquiry in understanding society, the text guides readers through the various choices researchers must make when designing studies, including the strengths and limitations of different approaches.
While peer-reviewed academic articles remain a cornerstone of research knowledge, they are often dense and inaccessible to the general public. This book helps bridge that gap, providing the tools and context necessary to interpret and apply academic research in real-world communication settings. Readers will gain insight into how communication researchers conduct their studies and how those findings can be translated into practice. Ideal for those new to research or looking to deepen their understanding, this resource encourages professionals to incorporate evidence-based thinking into their work and better engage with scholarly knowledge.
