13.1 Introduction to Visual Communication Strategies

Melissa Ashman; Arley Cruthers; eCampusOntario; Ontario Business Faculty; and University of Minnesota

Chapter Learning Outcomes

In this chapter you will:

  • Learn how audience analysis impacts visual design.
  • Explore types of graphics.
  • Use Gestalt Theory to understand why some visuals are more effective than others.
  • Learn how to choose a graphic to fit your purpose.
  • Learn how to integrate your graphic into a document and cite it.
  • Learn how to revise your graphic.

Before we begin, consider the following questions:

  • What sort of visuals do you find persuasive?
  • Have you ever encountered a chart or graph that’s misleading or unethical? Why was it unethical?
  • What does good document design look like to you?
  • If you have experience with more than one culture, how does graphic design change between the cultures you’ve experienced?
  • What colours do you feel are calming? What colours give you energy?
  • Would you agree that people expect more visuals these days? Why or why not?

Chapter Acknowledgements

This chapter has been adapted from the following text:

Business Writing For Everyone by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

License

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13.1 Introduction to Visual Communication Strategies Copyright © 2024 by Melissa Ashman; Arley Cruthers; eCampusOntario; Ontario Business Faculty; and University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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