by Hana Hossain, Ava Sherman, & Carla Visaya
TOUR-3210
December 11, 2025

Introduction

The Mediterranean region is one of the most visited in the world. It receives close to one-third of international tourist arrivals and a similar share of global tourism receipts (UNWTO, 2020). For this reason, the ability of Mediterranean destinations to manage seasonal demand is important not only for local communities but also for the broader tourism sector. This research focuses on identifying the strategies that help these destinations attract visitors outsidethe summer peak and create more balanced, year-round tourism flows.

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