Tweet Tweet?

Purpose: Twitter (X) has undergone a lot of change since Elon Musk purchased the social media platform. Some of the changes could be viewed as relatively minor while other changes could be described as more significant. Using course related terms and concepts, this activity is designed to apply course concepts to the changes that Twitter (X) has undertaken over the past few years.

.

Time frame: Approximately 45 minutes (30 minutes group research, 15 minutes class discussion)

Group Size: Groups of 3 – 4

.

Instructions:

1. Using the company website and/or popular press sources:
   1. Why did Twitter (X) make changes?
   2. List the changes that Twitter (X) has initiated
2. Using the list, categorize the type of change that is being described (I.e., workforce demographics, technology, etc.)
3. Using course concepts related to the dimensions of change, identify what dimension of change Twitter (X) is demonstrating. Use examples to support your position
4. What reactions have there been to the changes made at Twitter (X) based on:
   1. Employee reactions?
   2. Industry/market reactions?
   3. Customer reactions?
   4. Your personal reaction?
5. Categorize these reactions to change on the resistance to change continuum provided in the readings.
6. If you were CEO of Twitter (X), how would you overcome any resistance to the changes? What stakeholder groups would be the focus for your communications? Why or why not?