Module Introduction
The Globalization of Business
The world is becoming more integrated, and companies are expanding their operations to different countries and regions. Understanding globalization is essential for businesses to stay competitive and successful in today’s global marketplace.
In this Module, students will examine the opportunities and threats that arise from globalization. Such opportunities include access to new markets and customers, a culturally diverse workplace, and exposure to source materials and products. With an understanding of opportunities, students will also explore threats such as the complexity of global supply chains and increased levels of competition.
Learning Objectives
Understand the concept of globalization and its impact on business
Identify factors within the international trade environment that influence business
Investigate some of the barriers to globalization
Compare and contrast the strategies businesses use to enter global markets
