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Response to Stimuli

7. Preparing Poster and Presentation

7.1 Poster preparation 

You are required to present your experiment at the Augustana Student Academic Conference (SAC) in April. The purpose of a poster presentation is very similar to an oral presentation – you are communicating the findings of your research to a general audience. One of the major differences is that you can have a one-on-one conversation with the public, but you need to catch their attention and explain your experiment in a way that they will understand it. The visual format and the title are two important aspects that you need to consider.

The poster presentation will have 2 components:

  • A 2’x3’ printed poster – portrait orientation (use PowerPoint or Google Slides template provided on the class website). You can modify the design as you see fit, but you need to be within the size limit
  • A prepared 2-3 minute verbal explanation (i.e., an elevator pitch; information in 7.2 below) – briefly explain what you did, why you did it, what you found, and the take home message. The people who come to your poster will ask you questions as well. Be able to explain more than what is on your poster. Your whole team is required to participate in the explanation. [note: you will have submitted a video recording of your elevator pitch prior to the conference, so you will be set!]

Poster Design Tips:
Your project is the perfect type of work to be presented on a poster. When you are designing your poster, remember to:

  • Keep text to a minimum – meaningful pictures and graphs will be beneficial.
  • Use sans serif font and make sure you have some space around the text – you don’t want it to be a wall of text!
  • Left-align your text
  • Use 2-3 colours but do not make too complicated/busy. Avoid colour combinations that are difficult for people with colour blindness. Also have high contrast so that will allow for text to be very visible.
Components[1]:
  • Title (10 words or less) – This should only include the essential number of words, be meaningful, and catchy. The title should be approximately 4 cm tall (~68 pt font size)
  • Authors and affiliation (~48 pt font size)
  • Acknowledgements (~18 pt font, bottom of poster)
  • Body of the poster (Headings ~48 pt font, body of text at least 24 pt font, figure captions ~18 pt font)
    • Introduction (<150 words) – Provide a framework of the information that you will discuss – what is your species, what relevant information do we need to know to understand WHY you are doing your experiment. Bring in 1-2 peer-reviewed references here.
      • Your research question (objective), hypothesis, and prediction should stand out (i.e., viewers should be able to identify the objective without reading the whole introduction). Your hypothesis needs to have a peer-reviewed reference.
    • Methods – be brief but informative – a flow chart with photos and descriptions may be appropriate, include information about what you measured
    • Results – graphically represent your data – your figure should have a minimal caption (unlike your other assignments). Limit it to one line saying what is plotted (e.g., Mean speed of pill-bugs in red and blue light conditions) – include a short paragraph/bullet list to point out the trend in the data.
    • Implications and conclusion – compare to your hypothesis – did you see what you expected. Briefly explore explanations for any unexpected results (remember, it is ok to talk about limitations, but don’t apologize and try to focus on the biology). How does this relate to the article(s) you found [≥1 peer-reviewed article]? Provide a brief “what is next” statement here.
    • References cited in CSE – 5-10 references at most; for this poster, you want ≥4 peer-reviewed articles (no websites or textbooks will be counted here)
7.2 Video recording of your poster presentation (i.e., the elevator pitch)

As part of the poster presentation assignment, your team will make a video recording of your practiced presentation for introducing your poster (i.e., your elevator pitch). The goal of the elevator pitch is to provide a very brief overview of your study ultimately to engage the audience and be the start of a conversation. Presenting a poster at a conference is a great way to network and to share ideas with peers. The video is due 1 day prior to the SAC and should be the final draft of your presentation which means it should be rehearsed.

7.2.1 Video Requirements:
  • 2-3 minutes (this means it must be concise and rehearsed!)
  • All members need to participate relatively  equally in the presentation
  • You want to introduce the poster – who you are, what did you do, why did you do it, how you did it, what did you find, and what is the take home message. For example:
    • Introduce yourselves
    • Topic: “In this project, our team looked at [insert research question].”
    • Context: “we chose this question because [insert importance] and we expected to find that [prediction]”
    • Brief methods: “we set up a choice experiment where we…”
    • Major finding: “we found that…”
    • Take home message: what does it mean (i.e., why do we care)
7.2.2 Guidelines for Making the Video: 

You have 2 options for making the video of your group presenting your poster (i.e., your elevator pitch):

1. Standing in front of your poster: Set up your recording device (e.g., tablet, phone, laptop) so that your poster as well as all team members are visible

2. Recorded with Zoom or other video conferencing software (e.g., Google Meet): One student shares their screen with the poster and records the presentation. All students must have their video turned on throughout the presentation.

Regardless of the recording method: 

  • Ensure that all team members can be heard
  • The lighting should also be bright enough that faces are not shadowed (we want to see how you present)
  • Upload the video to YouTube (make sure it is unlisted) and submit the link on eClass.
7.3 Evaluation
  • Poster and “elevator pitch” video will be marked BEFORE the Student Academic Conference and both will be assessed on the team level (i.e., organization, content, flow, delivery, professionalism) and the individual level (i.e., are you participating). The oral presentation will be done as a video (see above).
  • Part of your grade will come from the peer- and self-evaluation (Evaluation of Team Contribution). The form is due after you have presented at the Student Academic Conference. Note: If you do not complete the form, you will get 0 for that portion of the assignment. Teamwork is not always easy, but everyone needs to be accountable, responsible, and honest.
  • Your lab instructor will visit during the poster session, but not for assessment purposes.

  1. Adapted from Pechenick JA. 2016. A short guide to writing about biology. 9th ed. Upper Saddle River (NJ): Pearson Education. Chapter 11, Presenting research findings: preparing talks and poster presentations; p. 233-238.