Entrepreneurial Idea Feasibility Assessment: A Strength-Based, SDG-Supported Evaluation Framework

Purpose

This assessment is designed to help you evaluate the feasibility of your business idea using a structured, multidimensional approach.

Unlike traditional feasibility assessments that focus only on commercial viability, this framework integrates:

• problem–solution fit
• operational feasibility
• financial and commercial logic
• ethics and responsibility
• sustainability and SDG alignment

This template does NOT determine whether your idea is “good” or “bad.”
Instead, it helps you:

• understand the strengths of your idea
• identify areas that require refinement
• evaluate how your idea creates value responsibly

Instructions

Complete each section thoughtfully and honestly.

✔ Use evidence wherever possible (research, observation, interviews)
✔ Be specific rather than general
✔ Identify both strengths and limitations
✔ Reflect on both commercial and impact dimensions

🔹 1. Idea Overview

• Brief description of the business idea
• Core problem being solved
• Target customer or user
• Relevant sustainability or SDG principle connected to the idea
• Why this idea matters commercially and responsibly

🔹 2. Problem–Solution Fit

• Top customer problems identified
• Existing alternatives currently used
• Why your solution is different or stronger
• Evidence of need (research, interviews, observation)
• Does the solution reduce social or environmental harm? How?

🔹 3. Sustainability Integration Check

• Is sustainability embedded in the product/service design or only messaging?
• What SDG-related outcome does the idea indirectly support?
• Does sustainability create trust, efficiency, or differentiation?
• Potential sustainability risks or unintended impacts
• Key non-negotiable responsibility standards for this idea

🔹 4. Technical & Operational Feasibility

• Key resources or capabilities required
• Technology, knowledge, or partnerships needed
• Operational challenges or complexity
• Responsible sourcing or ethical operational considerations
• Can the idea be delivered consistently while maintaining standards?

🔹 5. Risks & Assumptions

• Biggest assumption behind the idea
• Operational or execution risks
• Reputational or ethical risks related to sustainability claims
• Where commercialization pressure could weaken responsible practices

🔹 6. Value Creation & Long-Term Responsibility

• How does the idea create long-term value beyond short-term profit?
• Does the business model encourage responsible customer behavior?
• What ethical boundaries should never be crossed?
• How will the idea maintain trust with customers and stakeholders?

🔹 7. Feasibility Reflection (Not a Judgment)

Select the option that best reflects the current state of your idea:

☐ Strong Idea — Ready for Further Development
☐ Needs Testing and Refinement
☐ Not Feasible Yet