90-Second Elevator Pitch Framework
Purpose
This template is designed to help you communicate your venture clearly, concisely, and effectively within a 90-second timeframe.
Unlike traditional pitching approaches that focus only on persuasion, this framework emphasizes:
- clarity of thought
- structured communication
- alignment between business and impact
- responsible representation of sustainability
This template helps you:
- organize your ideas into a coherent narrative
- communicate value to different stakeholders
- present both commercial and SDG-oriented logic
This template does NOT evaluate whether your pitch is “good” or “bad.”
It helps you understand how to communicate your venture in a way that is clear, credible, and aligned with its purpose.
Instructions
✔ Focus on clarity over complexity
✔ Follow the structure, but use your own voice
✔ Avoid exaggerating impact or claims
✔ Practice delivery, not just content
🔹 Part 1 — 90-Second Pitch Structure (Reference Guide)
0–15 sec: Problem & Context
What problem exists and why it matters commercially and socially.
15–35 sec: Solution
What is your business idea and what makes it different.
35–55 sec: Market & Revenue
Who pays and how the business makes money.
55–75 sec: Sustainability / SDG Support
How sustainability strengthens the business model.
75–90 sec: Growth & Closing
How the business can scale responsibly and your closing statement.
🔹 Part 2 — Fill-in Elevator Pitch Template (Student Use)
Hello, my name is __________________ and our venture addresses the problem of __________________.
This issue affects __________________ and creates both a market gap and a broader sustainability challenge.
Our solution is __________________, which helps customers by __________________ while improving __________________ responsibly.
Our primary customers are __________________, and we generate revenue through __________________.
Customers are willing to pay because __________________.
What strengthens our approach is that it supports __________________ (SDG or sustainability principle) by __________________.
As we grow, we plan to scale through __________________ while maintaining clear sustainability standards.
Our goal is to build a business that is financially viable and responsibly scalable. Thank you.
🔹 Part 3 — Delivery Tips for a Strong 90-Second Pitch
- Focus on clarity, not speed — 90 seconds is about structure, not rushing.
- Keep SDG as a supporting strength, not the entire pitch.
- Avoid jargon — explain your idea as if speaking to a first-time listener.
- End with confidence and a clear closing statement.
🔹 Pitch Reflection (Not a Judgment)
- Does your pitch clearly communicate the problem and solution?
- Is your revenue logic understandable and realistic?
- Does your SDG integration strengthen—not dominate—the pitch?
- Are you balancing clarity, credibility, and impact?
Overall Reflection:
☐ Strong ☐ Moderate ☐ Needs Refinement
