Introduction

This book is dedicated to exploring how we acquire knowledge and understand the truth. Specifically, we will delve into the ways communication professionals can gain insights into society using research and effectively share that knowledge with the general public.

Research methods represent a systematic process of inquiry used to gain understanding about our social world. Various techniques can be used to accomplish this and researchers must always make choices that will have both benefits and limitations.

One of the primary ways we can learn about research methods is through peer-reviewed academic articles. However, these documents are not intended for the general public. This can make deciphering them feel like learning a new language. Nevertheless, with additional guidance, research can become more accessible. Our hope is that you may find value in incorporating research into your professional practice if you have not already done so. You will also gain a better understanding of how communication researchers themselves use different research methods and the choices they have to make in their study designs.